"The first week we aired, our phone lines went crazy," said Sig Tannehill, manager of Hawaiian Lumber & Mill Co.

The company had dabbled in print advertising in the past, but Tannehill said the response was negligible.

In one week on "Hawaii's TV Mall," Hawaiian Lumber picked up 10 new customers that cited the show as a reason for the visit or inquiry, according to Tannehill.

From PBN Article.